Enjoying a cup of coffee at the Chai House in Seattle, I met with Joe McCarthy who helps manage CoCollage. Both passionate about coffee and coffee shops, striking up a conversation with my new friend took no effort at all.
While some coffee shops are pulling the plugin on WiFi, others are making an effort to leverage it, connecting with customers and building community. And CoCollage offers a unique social media tool that can help make this possible. CoCollage is “… a community collage: an art gallery, message board, slide show… It’s whatever you—and the people around you—want to share. It’s not a TV—it’s a window into your community.” While not all users of CoCollage take their online conversations offline, many do.
CoCollage is currently set up in 24 caffeinated conversation friendly places in Seattle, providing their partners with a CoCollage display, customized website, installation, brochures, and tech support free of charge. All that is required is an Internet connect, promotion of its use, and ongoing feedback.
With a large digital display on the wall where all information posted is shown, Baristas and customers can sign up, login, and easily share images from Flickr and Facebook, submit comments, vote, send messages, and quickly learn about the people sitting around them. Everything you post finds itself rotating on the display. It’s kind of a cross between FriendFeed, which is a real-time feed aggregator that consolidates the updates from social media and social networking websites and Twitter, which enables users to send and read messages known as tweets. What makes CoCollage unique is that it’s place specific and shared content is visible to all customers. And of course, each place that hosts CoCollage has their own domain—their own community.
There are many ways to leverage WiFi in caffeinated conversation friendly places, and this is one of them.
Enjoying a cup of coffee at the Chai House in Seattle, I met with Joe McCarthy who helps manage CoCollage. Both passionate about coffee and coffee shops, striking up a conversation with my new friend took no effort at all.
While some coffee shops are pulling the plugin on WiFi, others are making an effort to leverage it, connecting with customers and building community. And CoCollage offers a unique social media tool that can help make this possible. CoCollage is “… a community collage: an art gallery, message board, slide show… It’s whatever you—and the people around you—want to share. It’s not a TV—it’s a window into your community.” While not all users of CoCollage take their online conversations offline, many do.
CoCollage is currently set up in 24 caffeinated conversation friendly places in Seattle, providing their partners with a CoCollage display, customized website, installation, brochures, and tech support free of charge. All that is required is an Internet connect, promotion of its use, and ongoing feedback.
With a large digital display on the wall where all information posted is shown, Baristas and customers can sign up, login, and easily share images from Flickr and Facebook, submit comments, vote, send messages, and quickly learn about the people sitting around them. Everything you post finds itself rotating on the display. It’s kind of a cross between FriendFeed, which is a real-time feed aggregator that consolidates the updates from social media and social networking websites and Twitter, which enables users to send and read messages known as tweets. What makes CoCollage unique is that it’s place specific and shared content is visible to all customers. And of course, each place that hosts CoCollage has their own domain—their own community.
There are many ways to leverage WiFi in caffeinated conversation friendly places, and this is one of them.
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